Bridging the Gap Series – Reach the Right People: Strategic Prospecting and Target Marketing

Bridging the Gap Series – Reach the Right People: Strategic Prospecting and Target Marketing

How does your organization know which stakeholders you should be communicating with for your funding needs, social impact, service or product delivery? How do you find partnerships that lead to sustainable impact and long-term relationships? And how do you and your staff find the time, energy and resources to achieve the outcomes that you want?

Developing a solid strategy for growth is essential in today’s non-profit landscape. In order to be successful in meeting their mandates, organizations in the non-profit sector increasingly draw inspiration from the business world.

So what could this look like for your organization?

In this interactive workshop you will learn some of the tools used in the business sector that translate to your non-profit organization.

  • Where can you find the best ‘opportunities’?
  • How do you segment the market in order to best manage your efforts?
  • Is everyone a good prospect?

Attendees will learn the following:

  1. The ability to find and use (research) demographic, psychographic and firmographic information to their advantage
  2. Determine where are the best opportunities and manage their time and resources accordingly
  3. Create a template and have the ability to create a 12-month action plan that guides activity and can be easily sustained

Presented by Scott Donald & Frank Atnikov

Scott Donald is an accomplished senior business professional with almost 30 years of experience in telecom, professional services, software, IT and Not For Profit sectors. Scott has a proven record in helping clients solve their problems and leverage opportunities, and is particularly interested in working with non-profit organizations that work with people to help all involved achieve their goals.

Frank Atnikov believes that the right business or non-profit solution is a powerful tool to help people prosper and help solve social problems.

Frank has over 30 years of experience and a passion to help people succeed.

His collaborative and holistic approach to developing sustainable solutions has helped dozens of entrepreneurs, small businesses, non-profits and social enterprises flourish. Frank can meet your needs as a consultant, trainer, facilitator or coach. Growth. Made simple.

April 19, 2018; 9:00 am to 12:00 pm

North Centennial Recreation & Leisure Facility; 90 Sinclair St. Winnipeg, MB

Cost: $69.00 (plus GST and processing fees)

To register go here

For more information call: 204-798-1264 or

(event subject to change)